IH Studios
Sydney Start a project

An integrated design and communication studio for Shopify brands. Store, identity and email, designed and built by the same hands.

Integrated design and communicationShopify PartnerKlaviyo PartnerSydney, Australia

Start a project See the work

Nobody emails about a theme. They email at a moment.

The store still runs on the template it launched with, and the brand has moved on. Something specific has happened.

  • The range doubled and the navigation didn't.
  • There's a drop, a season or a launch date, and the clock is already running.
  • The emails go out, but they don't look or sound like the store.
  • Wholesale buyers, stockists and press are looking, and the store reads smaller than the label.
  • It looks like where the brand started, not where it's going.

None of these are template problems. They're the moment a brand needs a store of its own, not a rented one.

Stores people come back to.

Brand, store and email from one desk, so nothing gets lost between the idea and the checkout.

Builtto sell

Five services on the top row, six shortcuts below. Press a key, or type on yours.

Start a project TThe work OOur process SThe studio EEmail us LLaunch, rebuild, extend LLive store ↗

B Custom stores · U UX & wireframes · I Brand & design · L Email & Klaviyo · T Themes & upgrades · T The work · O Our process · S The studio · E Email us · L Launch, rebuild, extend · L Live store · ↵ Start a project

The work

Two labels, the full suite each. The next could be yours.

The Marlo Kids homepage, full length
The brand

A Sydney children's label, newborn to sixteen, sold in limited-edition drops and stocked by international department stores.

The brief

A brand that looks as considered online as the clothes do in hand, and a rhythm of drops, campaigns and emails that keeps it alive between seasons.

The solution

The full suite from one desk: brand identity and guidelines, campaign creative for every drop, and a custom Shopify storefront with bespoke sections for shop by size, wishlist, in-house stylist, "Dress her for" occasion guides, shop the look, first-access gates, countdown tickers and gift cards. Every launch carried into the inbox with email designed and sent by the same hands.

My contribution

Branding, campaign creative, the website (design and build in Liquid, CSS and JavaScript), email design and sends, and paid social creative.

LiveBrandingCampaignsWebsiteEmail
Outcome

Live at marlokids.com, with every new drop launched through the same store, campaign and email system.

Visit marlokids.com

The Montana Maple homepage, full length
The brand

A new girls' label with two audiences at once: it has to speak to the girl and reassure the parent in the same scroll. Outfits, friends and a club worth joining. Fashion that keeps up with her.

The brief

Everything from nothing: an identity, a first range presented properly, and a Shopify store built around how she actually shops rather than how a catalogue is filed.

The solution

The full suite from one desk: brand identity and guidelines, the launch lookbook and campaign creative, product copy and size charts, then nine wireframe rounds into a custom Shopify theme with a "Build a fit" outfit builder, Maple Club loyalty tiers, bestie matching and refer-a-bestie, shareable wishlists and drop gates, and the email templates that carry each drop.

My contribution

Branding, campaign and lookbook creative, the website (wireframes, design and theme build), email design, product copy and loyalty program design.

BrandingCampaignsWebsiteEmailLoyalty
Outcome

Brand, campaigns, store and email built by the same hands, so nothing drifted between the logo and the loyalty club.

Visit montanamaple.com

The brand

Could be yours. Tell us what you sell, who buys it, and what's getting in the way.

What happens

We reply personally, ask a few questions, and come back with a scope and a fixed price before anything is built.

Start a project

Numbers we stand behind

Every store is measured on what it sells, not on how it looks in a mockup.

  • 5Stores launched for brands
  • 10+Years in ecommerce
  • 5Platform partnerships
  • 2Labels run end to end: brand, campaigns, store, email

Partner platforms

One pairof hands

Most studios design the store, hand it to a developer, then hand the emails to someone else. Something is always lost in the handover.

Here, design, code and communication happen at the same desk. The wireframe you sign off is the store that launches, and the email that announces it was designed by the same hands. Strategy, UX, identity, Liquid, JavaScript, Klaviyo. One studio, start to finish.

How a project runs

  • The theme is yours

    Built for the brand and documented. Your team changes copy, images and sections in the editor without calling us.

  • Fast by construction

    Section-scoped CSS, no page builder, no script soup. Speed is designed in, not bolted on after launch.

  • One voice, everywhere

    Store, lookbook, campaign and inbox drawn from the same system, so a customer meets one brand no matter where they find you.

How it works

Understand the store. Draw it. Build it. Make it better.

  1. 01

    Start with the right questions.

    Who buys, what sells, what's getting in the way. We read the store, the catalogue and the numbers before anyone draws a thing.

    Numbers, then pixels
  2. 02

    Click it before you build it.

    A wireframe of every screen, desktop and mobile, every pop-up and empty state. You sign it off. It becomes the contract for the build.

    Wireframe → sign-off
  3. 03

    Code it once, properly.

    The theme, section by section, on Shopify's own architecture. Theme check, Lighthouse and accessibility passes as we go, not at the end.

    Theme check: clean
  4. 04

    Launch. Watch. Refine.

    Content load, QA on real phones, go-live on your store, then the fixes only a live store reveals.

    Ship, then improve

Ways to work together

Launch

For new brands.

Identity, wireframe and live store from a blank canvas, with the drops and emails of year one already planned.

Start a launch

Rebuild

For stores that have outgrown their theme.

A new custom storefront on the store you already run. Products, customers and orders stay exactly where they are.

Start a rebuild

Extend

For stores that need one thing.

A feature, a fix, a faster page, an email flow. Scoped small, priced up front, shipped without a rebuild.

Start small

Let'stalk.

Tell us about the store. We read every message and reply personally.

Start a project